Adidas introduces color to its revolutionary BOOST technology

July 18th, 2016 – Today adidas gives BOOST™ a bold new look by introducing it in color for the first time. Available in red and black, the highly anticipated color update to BOOST offers runners a completely new aesthetic. The new colorways will make their debut alongside the iconic white BOOST midsole on Triple Red, Black and White versions of the latest drop from adidas, UltraBOOST Uncaged.

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This evolution of adidas’s original UltraBOOST Uncaged is focused on offering runners a completely new aesthetic, as each component of the shoe is presented in the same color as the BOOST midsole – giving runners a fresh new look on the streets.

Ben Herath, Vice President of Design for adidas Running says: “The introduction of BOOST with Color reflects our dedication to identifying and understanding exactly what our consumers want and to pushing the boundaries of aesthetic design. BOOST is an industry-leading innovation that will now be available in a style that matches the elite standard of its performance.”

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Stay fit in style

The adidas UltraBOOST Uncaged with Color will be available in limited stock on adidas.ae from July 20th, retailing at AED 895. Join the adidas Energy Running movement by following @adidasMENA on Twitter and Instagram using #UltraBOOST.

Funky tip:

When you’re feeling down and low on motivation, indulge in new workout gear! You will find yourself looking forward to hitting the tracks asap!

 

Signing off,

Saima

Funky x.o

 

 

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